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The operating system for busy households and those aging in place — disguised as the company that mows your lawn. One subscription, one trusted team, a home quietly taken care of.
HATH LLC replaces the 5–8 separate vendors a homeowner juggles — lawn, snow, HVAC, plumber, handyman, gutters — with one monthly subscription, one point of contact, and one trusted team. Then, phase by phase, deepens that relationship until HATH manages every system in the home and the wellbeing of the people inside it.
| Who | HATH LLC — RI sole-member LLC, founded 2026 by Devin Mendoza. Founder retains ≥51% economics + 100% voting control at every stage. |
| What | A subscription residential property-management company that earns its way from the front lawn to the full home. |
| Where | Launch Providence, RI (East Side, College Hill, Edgewood, Wayland Square). 8-state Northeast footprint by Year 10. |
| When | Phase 1 subscriptions 2026. Five-phase Total Care Lifecycle through 2035. Phase Six community vision 2036+. |
| Why now | By 2030 the U.S. has more people over 65 than under 18 — 9 in 10 want to age at home. AI sensors are finally commodity-priced. No existing player holds physical access + trust + data + intelligence. HATH is engineered to hold all four. |
| Telehealth (Teladoc etc.) | Has: AI. Missing: physical presence in the home. |
| Home-health agencies | Has: physical presence. Missing: data continuity + tech. |
| Smart-home companies | Has: devices + intelligence. Missing: humans + trust. |
| Big-tech AI platforms | Has: models. Missing: relationship. |
| Local lawn & trade crews | Has: trust + access. Missing: software + data + intelligence. |
| HATH | All four — earned in sequence. That sequence is the plan. |
| Angi | A marketplace, not an operator. HATH replaces the marketplace with a single trusted operator. |
| ServiceTitan & portfolio | Software for contractors, not a contractor. HATH is a customer of category software, not a competitor. |
| PE-backed trade roll-ups | Optimize each trade in isolation. HATH integrates the trades around the home. |
| Honor / Papa / Care.com | Humans without infrastructure. HATH builds the infrastructure first, then earns the right to deliver care. |
| Best Buy Health / Apple / Amazon | Technology without the relationship. HATH is the relationship. |
| Local crews & handymen | The actual day-one competition. HATH wins by being insured, software-managed, on-time, subscription-priced. The defensible asset is time-on-property: physical access, trust, data, and intelligence accumulated visit-by-visit. Capital cannot compress it. |
The strategic insight: the four capabilities HATH needs cannot be bought simultaneously — they must be sequenced. The lawn earns the key. The key earns the data. The data earns every upsell. The loop, at maturity, becomes the blueprint for a place designed to be lived in for life.
| 2026 (Y1) | Launch Grounds → Phase 1. 100 clients, $353K, 2 staff, CRM + portal live, Credit Bank in loyalty phase, first Roots to Trades cohort, first advisory seats recruited. |
| 2027 (Y2) | 175 clients, $672K, 4 staff. Property database deepens. Coin moves toward private-token readiness. HEI legal review initiated. |
| 2028–29 (Y3–4) | Phase 2 — licensed HVAC/plumbing/electrical. Enter MA + CT. 250→380 clients. $1.46M→$2.19M. Cross $1M ARR. Payroll-heavy Year 3 funded by the revenue step-up. |
| 2030–31 (Y5–6) | Phase 3 — smart home + Monitoring Center. Full New England. 580→860 clients. $3.67M→$5.09M. First Suburban Base Camp pilot. Health Credit Program scales. |
| 2032–33 (Y7–8) | Phase 4 — general contracting + enter NY. Platinum tier. 1,250→1,700 clients. $8.33M→$12.1M. |
| 2034–35 (Y9–10) | Phase 5 — enter NJ (8 states). Guardian wellness layer. HEI portfolio begins realizing. 2,350→3,100 clients. $18.3M→$26.4M. CFO + Marketing Director. Three regional hubs. |
| 2036+ (Phase 6) | With a decade of proof, build the first closed-loop, multigenerational community — HATH supplying residents, the operating system, and care. |
Six tiers unlock by phase. Three financial engines compound together. The flywheel self-finances growth.
Lawn OR snow + weekly trash management + annual gutter cleaning.
Full exterior: lawn, snow, trash, and bi-annual gutter maintenance.
Full exterior suite + HVAC filter checks + 2 hours handyman per month.
Premium + preventive HVAC + annual plumbing & electrical checks.
Gold + smart thermostat + cameras + 24/7 monitoring center.
Titanium + priority GC + wellness checks + dedicated HATH Manager.
100 clients × ~$250 = ~$25,000 guaranteed on day one of every month, weather-independent. Revenue is forecastable 12 months out.
100 credits = 1 hour of labor. Credits roll over and never expire. A client with 500+ banked credits is structurally unlikely to cancel — forfeiting value is the same psychology that keeps a gym membership alive.
Only ~65% of banked credits are redeemed in a given month. The unredeemed ~35% is labor already paid for but not yet performed — a working-capital float reinvested in bulk hardware for margin.
| 100 subscribers | ~70 float hours/mo · ~$6,300 float value |
| 250 subscribers | ~175 float hours/mo · ~$15,750 float value |
| 500 subscribers | ~350 float hours/mo · ~$31,500 float value |
| 1,000 subscribers | ~700 float hours/mo · ~$63,000 float value |
Hardware margin layer: float buys wholesale, member pays retail. Nest thermostat $140→$250 (44%); Nest Cam $95→$179 (47%); smart lock $120→$220 (45%). ~$30,000 in Year 1 hardware margin, entirely outside the subscription line.
The flywheel: subscribe → unused hours bank as credits → credits raise switching cost → churn drops, LTV rises → float funds wholesale hardware → hardware margin lifts ARPU → higher ARPU raises credit value → subscription more attractive → acquisition accelerates → repeat.
| Credit Bank — live | Monthly credit deposits, 50 credits per 30-min service block, milestone rewards. Runs in the deployed member portal at app.hathservices.com today. |
| HATH Health — Phase 2+ | $79–149/mo add-on. Pre-loads Health Credits each month + access to mobile/telehealth provider network. HATH employs no clinicians — aggregator model (One Medical, Sollis, DispatchHealth playbook). Modeled at ~$64K Year 1 add-on, ~$1.59M by Year 10 at ~40% margin. |
| HTH Coin — gated optionality | Possible future tokenization of service credits. Hard gates: no contract deployment before 1,000 paying subscribers; no public sale without a written Howey opinion; no coin revenue in any projection. RI Money Transmitter license + $50K surety bond required if holding virtual currency for others. |
| HEI Housing — shelved | Services-for-home-equity concept (HATH delivers Premium at $0/month in exchange for a recorded lien settled at a future sale event). Shelved pending consumer-finance legal review. Not in Phase 1 investor materials or any projection. |
Rather than fight the tight trades labor market, HATH grows its own workers through a paid three-tier pipeline timed to the phase plan:
| Explorer (13–15) | $50–75/wk stipend. Certificate of completion. |
| Apprentice (15–18) | $16–20/hr. OSHA 10 + trade cert (EPA 608, NATE, RI apprentice licenses). |
| Associate (18+) | $22–35/hr + benefits. Trade license pathway — HATH pays exams and CE. |
Year 1 cohort of 12 Explorers costs ~$62,612 (~$5,218/student) vs. $8,000–15,000 to recruit a single external tradesperson. From Year 2, partly funded by RI DLT apprenticeship grants, DOL YouthBuild, RI Foundation grants. Target: 30%+ of new hires from the program by Year 5. Every management seat HATH needs in Phases 3–5 is a potential internal promotion from someone who joined at 14.
Year 1 is stated three ways. $353K is the canonical number to quote. Conservative and full-stack variants are shown side by side so the model holds under scrutiny rather than being fragile.
Subscription-only. Excludes HATH App add-on, hardware upsells, and ad-hoc service revenue.
Conservative base + HATH App add-on (~$24K near-pure-margin digital revenue). This is the Investor Book figure.
Canonical + full hardware layer (~$30K) + one-off service upsells (~$36K, assuming 15% of subscribers).
At 420 subscribers on the Core tier alone, HATH crosses $1,000,000 ARR (420 × $199 × 12 = $1,003,356) — less than 0.7% of Providence's 60,000+ households. That is the single most defensible sentence in the pitch: the path to seven figures requires under 1% of one city.
The unit-economics case
Managing the home, so our clients can finally manage their lives.
A homeowner replacing HATH with individual vendors pays retail rates, per-visit trip fees, and one-off premiums on every service. HATH bundles the same work into one monthly price. Below: what each tier looks like at 1.5×, 2×, 2.5×, and 3× today’s price — and the point at which we’d finally cost more than doing it piecemeal.
Every tier scaled against its current rate. Toggle between the monthly subscription price and its annualized value.
| Tier | 1× · Current | 1.5× | 2× | 2.5× | 3× |
|---|
Annual cost to replicate each tier through separate vendors at 2026 retail rates, against HATH’s current annual price. Bars scale to the largest basket.
The blue fill is HATH’s current price as a share of the à la carte basket. The black line marks the breakeven multiple — raise past it and a homeowner is better off going back to separate vendors.
The same business, deepened over roughly a decade — never a pivot. Every new service is sold to an existing client, so acquisition cost is paid once while revenue compounds. Each phase also unlocks the higher subscription tiers priced in Section 01.
Revenue, properties, headcount, and footprint at each milestone year, per the board-reviewed model.
The tier prices from Section 01, applied across the actual acquisition ramp — the base building from 10 subscribers in Month 3 to 100 by Month 12, not assumed full from day one. Pick a price level to see the monthly build; the table scales all five.
| Price level | Ramped Y1 revenue | Exit run-rate (ARR) | Y1 net (ramp basis) | Steady-state margin |
|---|
Price multipliers scale the subscription ARPU only; the HATH App add-on and one-time Wellness Audit are held flat (conservative). Costs do not scale with price. Holding the ramp fixed while raising price is a mechanical upper bound — real demand softens somewhat at higher prices, so treat these as a ceiling and haircut for elasticity before you quote them.
Every number above is driven by these à la carte unit costs (annualized, 2026 retail, Northeast-leaning). Change one and the tables, chart, and meters recompute live.
Defaults are conservative midpoints from 2026 cost surveys: lawn care $100–$500/mo, seasonal snow contracts $300–$1,000, gutter cleaning $150–$300/visit, HVAC tune-ups $70–$300, handyman $85–$125/hr, professional monitoring $30–$60/mo. Independent buyers also pay per-trip minimums and one-off premiums that the bundle removes — so these defaults understate, not overstate, HATH’s edge.
At current rates HATH already beats the fragmented alternative on price alone — before counting the convenience, single accountability, and rolled-over credits that don’t show up in a vendor invoice.
The higher tiers hold their price advantage up to ~1.6–1.8× today’s rate. That’s headroom to grow revenue per household without losing the core “cheaper than DIY” claim.
The more services in a tier, the bigger the gap — because every added vendor brings its own trip fee and retail margin. Depth of bundle, not discounting, is the moat.
The launch is engineered so revenue-generating assets come online before the business opens for revenue, and the working-capital reserve is never touched until subscriptions begin. HATH Grounds (one-off landscaping and snow) bridges the ramp — the same truck and equipment that generate Grounds cash roll into Phase 1 subscriptions with zero additional capital.
| Vehicles & plow | $18,900 · 37.8% |
| Lawn & field equipment | $7,110 · 14.2% |
| Operations, legal & insurance | $12,464 · 24.9% |
| Working capital reserve | $7,000 · 14.0% |
| Additional working capital buffer | $4,526 · 9.1% |
| Total | $50,000 · 100% |
Total contingency held inside the envelope: $3,136 (emergency repair $2K + sales-tax $250 + legal/admin $360 + general $526). Any single line variance above $2,500 requires investor approval.
| Week 1 | Funding wired · LLC filed · OA executed · checking + EIN · SaaS provisioned · insurance quoted. Cumulative: $2,419 |
| Week 2 | GL + auto + workers comp bound · truck shopping · custom CRM live. Cumulative: $10,727 |
| Week 3 | Truck acquired, RI registered · plow ordered · trailer bought. Cumulative: $28,527 |
| Week 4 | Plow installed · ZTR mower · Stihl handhelds · hand tools. Cumulative: $36,347 |
| Week 5 | Truck vinyl · uniforms/print · logo/brand · website · Google Business Profile photos. Cumulative: $38,347 |
| Week 6 | Meta ads live · EDDM batch 1 · yard signs · PPE · salt staged. Cumulative: $41,734 |
| Week 7 | First paid jobs booked in the HATH CRM · crew agreement signed · reserve locked. Cumulative: $48,734 |
| Week 8 | Founder bridge draw · acquisition incentives live · contingency set · Phase 1 operational. Cumulative: $50,000 |
Equipment payback is modeled at roughly 12 weeks from first revenue. The lean CapEx generates its first revenue in Week 7.
| Staff CRM | app.hathservices.com/login. Leads flow in automatically from the waitlist form, auto-refreshing every 20 seconds. Modules: Leads, Customers (11-section Home Wellness Audit checklist, credit adjustments, activity timeline), Schedule & Routes (crew-day optimization via Census geocoding, Google Maps links), Reports. Branded confirmation emails via Resend on every signup. |
| Member portal | app.hathservices.com/portal, behind login + active-subscription paywall. Dashboard (credit balance, appointments); Home Services booking (50 credits per 30-min block); HATH Bank (credit ledger, monthly auto-deposit, milestone rewards at 200/400/600/1000/1500 credits); self-service Subscription switching; HATH Coin section; Profile and Home Profile. |
| Marketing site | hathservices.com. Branded waitlist form → backend → CRM with backend keepalive ping to prevent cold-start signup loss. Open Graph previews. Waitlist live since June 2026 — ~20 founding-member signups at zero paid acquisition. |
Restructured July 2026: the revenue-share structure was retired. The offer is now a founder note plus an equity stake — structured so the payment schedule, the personal guarantee, and the working-capital reserve all point the same direction.
| Investment | $50,000 founder note |
| Equity at closing | 8% Class B non-voting |
| Implied post-money | $625,000 |
| Interest rate | 10% simple annual |
| Months 1–6 | Fully deferred (interest accrues) |
| Months 7–12 | Interest-only, ~$417/mo |
| Months 13–36 | Amortized, ~$2,423/mo |
| Total repaid by month 36 | ~$60,600 |
| Personal guarantee | Life of the note — full 36 months |
| Founder floor | 51% economic · 100% voting |
Offered privately under Reg D 506(b): accredited or verified sophisticated investors only, no general solicitation, Form D filed at first close. On the rate: 10% simple sits at the top of the seed-note range (6–10%), honest about pre-revenue risk. Negotiable 8–12%.
| Auto-converts to shares | C-corp conversion, priced round ≥$250K, or sale |
| Transferable | After note repaid (or month 36) |
| Company ROFR | 30 days on any transfer |
| Buyback window | Months 36–48, appraised fair value, investor's option |
| Future rounds | Pro-rata participation rights |
| Year 10 revenue | $26.4M |
| Conservative 4× revenue multiple | ~$105.6M valuation |
| 8% stake value | ~$8.46M |
| Note repayment (interest + principal) | ~$60,600 |
| Modeled total return | >$8.5M over ten years |
Forward-looking. Multiple and outcome not guaranteed. HATH is pre-revenue; invest in the operator and the cost structure, not the multiple.
Year 1 after debt service: ~$162K collected, ~$2,500 of interest paid (months 7–12), net ~$43K. Year 2 debt service of ~$29K runs against a book that starts the year at the $353K run rate — under 10% of revenue at entry and shrinking. The month-4 field hire, the $7K reserve, and the deferral window are all set to the board's conservative base case. Total cost of this capital: ~$10,600 in interest plus the 8% stake — versus $50,000 of extra cash out the door under the old 2× revenue-share cap.
One principal, one field partner, RI counsel, an accountant — with four advisory seats being recruited ahead of Phase 2.
Providence native. Operating service businesses in the Providence market. Sole member, HATH LLC. Personally guarantees the investor note. Built and deployed HATH's CRM, member portal, marketing site, and investor overview — in-house. Salary: $50K/yr in Year 1 (deliberately modest to protect margin and honor investor terms).
Hands-on operator, 3+ years in landscape, plow, or general handyman work. Owns day-to-day operations on half of all routes. Cross-trains to remove single-founder risk from day one. Engaged initially as 1099 with a 30% commission floor — converts to W-2 as volume stabilizes.
| Senior operating advisor | Former owner of a $1M+ home-services business in southern New England. |
| Clinical advisor | Geriatrics MD/NP with home-based care experience — seated ahead of Phase 5. |
| Technology advisor | Product/engineering leader in IoT and sensor-data products — ahead of Phase 3. |
| Capital & finance advisor | Small-business or fractional CFO with multi-territory home-services experience. |
Each seat's mandate is already drafted. The reserve sizing, hire timing, and coin gating all reflect pressure-testing from this advisory structure. Until seats fill, HATH runs a documented AI operating board — structured review of major decisions against the full company context. Hard rule: AI advises, humans sign every financial, legal, and clinical decision.
Everything below is built and running today, not a roadmap slide. Priced at 2026 U.S. freelance / small-agency market rates, it represents $108,700–$208,800 of professional-market value already in the company before this $50,000 is raised — funded entirely by founder time instead of a services budget.
The system the business actually runs on. Leads from the waitlist land here automatically; staff book, schedule, and route service appointments; members log into a paywalled portal for their service history, credit bank, and subscription status. It's the difference between "two people and a truck" and a business that can add customers without adding chaos.
The board-reviewed investor book, the live financial model, and this overview itself — the deal terms, unit economics, and 10-year model here all trace back to this work. It's also the working planning tool: the acquisition ramp and breakeven math get re-run from this model as real numbers come in.
370 files covering the funnel end to end: social campaigns, flyers, door hangers, referral cards, partner one-pagers, and the Home Wellness Audit packet handed to every new member at onboarding. This is what fills the waitlist and gives field staff and referral partners something physical to put in a homeowner's hand.
The logo, style guide, and visual system that make the website, the CRM, a flyer, and a business card read as one company rather than six freelancers' worth of disconnected decisions — and the reference doc that keeps tone and photography consistent as new material ships.
hathservices.com — the front door for every lead. The waitlist form posts straight into the CRM, and the site carries this investor overview, the newsletter archive, and the terms/privacy pages a real company needs.
The gating logic that keeps the loyalty-credit concept legally safe today: no public sale without a written Howey opinion, no contract deployment before 1,000 paying subscribers. Live now only as an internal credit bank inside the member portal — this is the guardrail keeping it there until it's cleared to be more.
The voice behind every touchpoint — caption libraries, an SMS script library, a membership explainer video script, and multi-week content calendars — built to one documented brand voice so a customer's third interaction with HATH sounds like the first.
The amended LLC operating agreement and the IP assignment agreement — the paperwork that makes the company, and the IP inside it, actually HATH's, not an idea living in a founder's head.
A dedicated, gated page built for exactly this audience — this raise, this deal — without the homeowner-facing marketing site's noise around it.
Replacement-cost estimate at 2026 U.S. freelance / small-agency market rates — what it would have cost to hire this out, not a valuation of HATH LLC as a company. Excludes founder hours and the coordination overhead of managing separate vendors.
Beyond the funded ten-year plan is the reason the whole thing exists: a purpose-built, multigenerational community where the home, the food, the energy, the water, the care, and the relationships between people are one integrated system — not five vendors with five invoices.
As HATH scales, underused suburban real estate (a tired strip mall, an empty depot) becomes a decentralized hub: Hath Exterior (service depot), Hath Systems (HVAC/plumbing/electrical), Hath Home (handyman + smart-home showroom + GC), and a Hath Wellness Center (direct primary care for top-tier members, base for in-home care dispatch). Dramatically shorter dispatch times. A physical community anchor ads can't buy. A repeatable, franchisable blueprint — first Base Camp pilot modeled at Phase 3 (~250 clients, $1M ARR).
Domed buildings, rooftop solar, terraced gardens, a produce market with food grown on-site, residential clusters linked by walking paths, a wellness center, multigenerational by design. The Credit Bank becomes the currency of that place — the same credit that pays for a lawn service on Monday buys on-site produce on Thursday. HATH is not building a subdivision or a retirement warehouse. It is building a place designed to be lived in for life.
HATH is a pre-revenue, single-founder, single-truck launch. Here is what must be true for the plan to work, and how each risk is managed.
(1) HATH can win ~100 Providence households in Year 1 at ~$250 ARPU. (2) Referral-led acquisition keeps CAC near plan. (3) Credit-bank behavior produces the retention the model assumes. (4) Phase 2 trades can be hired and trained, funded by the revenue step-up. (5) Legal clearances land before the sensitive programs launch. Each is individually plausible and independently checkable — which is the definition of a fundable plan.
$353K is the canonical number — the Investor Book figure — and the one to quote. The conservative ($328K) is subscription-only, no app revenue. The full-stack ($394K) adds a hardware layer and aggressive upsells. HATH's financial documents were written at different times; this overview uses $353K throughout and shows the variants so you can stress-test any assumption.
The AI required for Phase 3 — computer vision, predictive maintenance, ambient sensing — wasn't commodity-priced until 2024–2025. Phase 1 was always possible; the integrated five-phase moat that makes the whole thing defensible was not.
A single-investor structure keeps the Phase 1 cap table radically clean. Multiple $5–10K checks generate disproportionate overhead — K-1s, distributions, investor communications — for the capital raised.
Your 8% is issued at closing and carries pro-rata participation rights in future rounds. Class B units convert to non-voting shares automatically on a C-corp conversion, a priced round of $250K or more, or a sale. A Series A of ~$300K (up to 3 investors) is modeled around Year 3.
The note is personally guaranteed by the founder for its entire 36-month life — there is no window where the note is outstanding and unguaranteed. The schedule was built to be boring: nothing due for six months, interest-only through month 12, and Year 2 service is ~8% of revenue at the run-rate entry point.
Long-term optionality, not part of this offering. Hard-gated: no contract deployment before 1,000 paying subscribers, no public sale without a written Howey opinion, and no coin revenue in any projection on this page. The Credit Bank runs as a standard loyalty program (like airline miles) for Years 1–2 with low regulatory exposure.
You shouldn't trust the projections. You should trust the operator and the cost structure. The cost structure is documented to the line item — every dollar of the $50K envelope is accounted for on this page. The operator has personally guaranteed your note for its full 36-month life.
Reply with three windows that work. We'll walk the model, the launch plan, and anything this page hasn't answered. No pressure, no timeline.
You'll receive the full data room — financial model, contracts, vendor quotes, market research, the $50K procurement breakdown to the line item. Access granted same-day on request.
The note and unit issuance become effective when we both sign. Funds wire to HATH's RI business account; the first payment schedule kicks in per the terms above.